PROJECT DATA
Architecture field: Exhibit – Temporary structure
Location: Paris (Pharmapack 2019), Geneve (Vitafoods 2019)
Timeline: 2019
Client: CRA Make for Bormioli Pharma
Surface: 30-150 sqm
Phase: Built – Dismantled
Project: Carlo Ratti Associati
Project Management: RC//A
Design Development: RC//A
Work Management: RC//A
RCA Project Team: Tommaso Rocca, Corrado Castiglioni, Federico Musumeci
Photo credits: Bormioli Pharma
THE PROJECT
A wheat field full of flowers, which light up with different colors based on user inputs.
A dynamic ad interactive experience where physical and digital, technology and environment, the brand and its clients meet in the name of transparency.