PROJECT DATA
Project: Holiday Pop-up
Project Management: ABC|LAB, RC//A
General contractor: ABC|LAB
Location: Zermatt, Switzerland
Photo credits: Loro Piana
Year: 2024
THE PROJECT
Loro Piana opens its new Holiday pop-up in Zermatt.
The pop up pays homage to the Maison’s fibres with interiors adorned with soft pillows and printed textures recalling the main fabrics of the collection.